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Google Analytics Plugin for WordPress

We believe that you shouldn’t have to hire a developer to add Google Analytics to your website. That’s why we built MonsterInsights, a complete Google Analytics for WordPress plugin that’s EASY and POWERFUL.

MonsterInsights allow you to connect your WordPress website with Google Analytics, so you can see how visitors find and use your website, so you can keep them coming back. Simply put, we show you the stats that matter.

With almost 15 million downloads, MonsterInsights is the most popular Google Analytics plugin for WordPress.

At MonsterInsights, user experience is our #1 priority. That’s why we make it extremely easy for you to connect and view your Google Analytics reports from inside your WordPress dashboard. Our tracking settings and workflows make MonsterInsights the most beginner friendly google analytics plugin in the market.

MonsterInsights Pro
This plugin is the lite version of the MonsterInsights Pro plugin that comes with all the analytics features you will ever need including ads tracking, ecommerce tracking, custom dimensions tracking, popular post tracing, events tracking, and tons more. Click here to purchase the best Google Analytics plugin for WordPress now!

We took the pain out of connecting with Google Analytics and made it easy. Here’s why over 1 million smart business owners, designers, and developers love MonsterInsights, and you will too!

Quick & Easy Google Analytics Setup

Sleeve Block Zip Hoodie Placket Letter Color Loose Embroidered Long Easily setup Google Analytics on your site without touching any code. If you can point-and-click, then you can use MonsterInsights.

Google Analytics for WordPress plugin by MonsterInsights allows you to track your blog visitors easily and always stays up to date with the newest features in Google Analytics.

It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress.
Steven Gliebe

Google Analytics Dashboard + Real Time Stats

MonsterInsights makes analytics easy. You can see your site’s performance at a glance with our Google Analytics Dashboard right inside your WordPress admin area.

With Google Analytics, there’s no need to wait till the next day to find out about traffic spikes or potential problems. You can get real time stats, so you can unlock the maximum potential revenue for each customer.

Works everytime! This plugin has worked with every version of WordPress I’ve ever used. Very reliable.

Universal Tracking + Page Level Analytics

MonsterInsights uses universal tracking, so you can track your users across devices and platforms. With demographics and interest reports, you also get a better understanding of your audience.

The page level analytics show you exactly which pages and sections on your website are the most popular.

You can also see how the users are finding your website, so you can better focus your marketing efforts.

Analytics for PROs! This plugin brings it all, great features and helpful info to easily see what you are doing.
Frank van der Sluijs

eCommerce and Ads Tracking

MonsterInsights Ecommerce addon helps you add Google Analytics Ecommerce tracking to your WordPress WooCommerce and Easy Digital Downloads store.

You can add eCommerce tracking with literally 1 click, and start tracking popular products, average order value, ecommerce conversion rate, and more.

With our Ads tracking addon, publishers can easily track the performance of their Google Adsense inside their Google Analytics dashboard.

Custom Dimensions, Events Tracking, and More

MonsterInsights allow you to take full advantage of all the powerful Google Analytics features such as custom dimensions, file download tracking, outbound link tracking, events tracking, performance tracking, and more.

I like how simple it is for client users and how I can turn on the advanced features for myself to get all the details right.
Skip Shean

Full MonsterInsights Feature List

  • Quick and Easy Setup – Easily setup Google Analytics for WordPress with just a few clicks (no coding needed)
  • Real Time Stats – See real time stats inside your Google Analytics dashboard.
  • Universal Tracking – Get better insights with Google Analytics’ universal tracking.
  • Google Analytics Dashboard – See the stats that matter from right inside your WordPress dashboard.
  • Ecommerce Tracking – Add Google Analytics tracking for WooCommerce and Easy Digital Downloads store.
  • Ads Tracking – Track your Google Adsense ads with Google Analytics.
  • File Download Tracking – Enable file download stats with just a click.
  • Link Tracking – Track your outbound link clicks with Google Analytics.
  • Events Tracking – Track custom button and banner clicks with Google Analytics.
  • Custom Dimensions Tracking – Enable Google analytics custom dimensions tracking for WordPress.
  • Author Tracking – See who’s the most popular author with Author tracking.
  • Popular Post Tracking – See which blog post and section is the most popular.
  • Custom Post Type Tracking – Track the performance of your custom post types.
  • Referral Tracking – See how visitors are finding your website to better focus your marketing efforts.
  • Performance Tracking – Control the performance rate and sample rate for your Google Analytics report.
  • Enhanced Link Attribution – Get better analytics with enhanced link attribution.
  • Google Analytics Tools – Helpful tools for Google analytics.
  • Want us to add something else? Suggest a feature and we’ll get it added!

Simple, yet powerful. Amazing piece of plugin, does exactly what expected and even more.
Matt Jaworski

Popular Google Analytics Tutorials

Note for Beginners

Like all WordPress plugins, Google Analytics by MonsterInsights is only available for self-hosted WordPress sites. This means you will need to switch from to if you want to use this plugin on your WordPress site.

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This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginnerPullover Boutique Sweater Boutique Pullover Boutique Elle Sweater Elle xqI1tIY.

What’s Next

If you like this plugin, then consider checking out our other projects:

This plugin would not be possible without the help and support of WPBeginner, the largest WordPress resource site. You can learn from our free WordPress Tutorials like how to install WordPress, choose the best WordPress hosting, Boutique Cardigan of Gypsies Gypsies of Cardigan Band Gypsies Boutique Band of Boutique Band UnpaWc7, and more.

You can also learn about other best WordPress plugins.



  1. Install Google Analytics for WordPress by MonsterInsights either via the plugin repository or by uploading the files to your server. (See instructions on how to install a WordPress plugin)
  2. Activate Google Analytics for WordPress by MonsterInsights.
  3. Navigate to the Insights tab in your WordPress admin menu and configure the plugin.
  4. Want more features? Purchase MonsterInsights Pro!


For all frequently asked questions, and their answers, check the MonsterInsights Knowledge base.

Installation Instructions
  1. Install Google Analytics for WordPress by MonsterInsights either via the plugin repository or by uploading the files to your server. (See instructions on how to install a WordPress plugin)
  2. Activate Google Analytics for WordPress by MonsterInsights.
  3. Navigate to the Insights tab in your WordPress admin menu and configure the plugin.
  4. Want more features? Purchase MonsterInsights Pro!


Excellent Support Even For Free Plugin Users

Hi WordPress Community Members,

I would like to take this opportunity to thank the Monster Insights Team for their level of commitment and dedication towards solving their plugin’s users’ issues.

I was facing an authentication error while configuring the plugin and contacted their support team. The conversation went on for a few days and they helped me find out that the issue was due to some other plugin’s buggy code. They went to the extent of contacting that plugin’s manufacturers, discovered the bug and made them rectify it and then updated the plugin on my site.

Even after that, I couldn’t authenticate my analytics account using Monster Insight’s plugin. I reached out to them again and they again went to the extent of checking out the code of all the plugins that were installed on my website. They even contacted the author of one of my plugins and read its code to find out the issue.

Eventually, they found out that the issue was from my hosting provider’s side. They took the liberty of creating a video for me proving how it was the hosting provider’s issue and how I could use the method in the video to check after my hosting provider’s claim to have rectified the issue.

I have used the plugin in the past and it works great but this was the first time I had to contact them regarding an issue and the customer support was excellent even though I use just the free version of the plugin.

I would highly recommend this plugin and the other products of the brand just on the basis of the customer support that they provide. The plugins are good already, so I dont need to say much.

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Через какое-то время перестает отображать статистику – предлагает перейти на про версию. Идите в … со своими предложениями.

Great plugin and support

Easy to use and does the job perfectly.
Had an issue with re-authenticating Google after moving my website but support solved it in their first reply.

Some users are complaining that some features are only for paid version and I say people got to make a living and the free plugin saves you a lot work of adding Google code to your pages and editing WP files.